ARCADE STREET

A kids streetwear brand and ecommerce store.

Deliverables: Photography, Video, Website Design, Digital Content

Tools: Photoshop, Lightroom Classic, Premiere, Illustrator

Platform: Shopify, Adobe Portfolio

Brand Story

The Kids brand inspired by 1980's Pop Culture!

"As a kid growing up in the 80s the world was one giant fun park. BMX adventures to the milk bar would often involve a stopover at the arcade and backyard cricket would play out over the entire weekend. Movie nights would mean a trip to the local video store, while creating the best mix tapes made us all musical geniuses among our friends."

It was this love of the 80's, together with a mad passion for sport and street style, that inspired the conceptualisation of Arcade Street.

The ultimate concept is to capture what was great as a kid and bottling that up to deliver that nostalgia into the brand story.

You could say bringing the 80s back through modern kids streetwear and digital content is what the brand is all about.

Video Content

SS18 Launch Video

Lookbook

Season Two Lookbook Photography

eSPORTS EDU

A project in education that empowers both Students and Teachers to embark on a learning journey into the world of eSports.

Deliverables: Photography, Video, Branding, Illustration

Tools: Photoshop, Lightroom Classic, Final Cut Pro, Motion, Affinity Designer

Brand Story

ESPORTS EDU open project was born out of necessity for an updated curriculum for one of the biggest industries in the world.

Students are the key drivers in shaping the ESPORTS EDU curriculum.

The Blockchain based curriculum is completely student centric, with consensus of content voted on by students.

Student lead tournaments will be held locally and internationally.

The project as of April 2020 have attracted 75+ connected schools globally with an interest in participating in future eSports Tournaments and/or co-developing an interconnected learning journey focused on eSports.

Video Content

Explainer Video