Arcade Street.

Case Study, 2017.

I had the pleasure of creating the kids streetwear brand ‘Arcade Street’ from inception to market launch.

The brand was inspired by 1980's Pop Culture. The ultimate concept was to capture what was great growing up as a kid in the eighties and bottling that nostalgia into the brand story.

As an eighties kid myself, it was extremely fun working through all creative facets of bringing the brand to life in the role as brand designer.

Role.

  • Visual identity

  • Brand kit

  • Strategy / Creative direction

  • Photography / Video

  • Social content

  • Web design / E-commerce development

Credits.

Logo / Illustrations / Animation: Matzor

Apparel and swing tag design.

  • 01 Logo / 02 Swing tags / 03 Tee label and embellishment / 04 Sticker

    A selected group of parents between the ages of 30-45 were surveyed and the brand name ‘Arcade Street’ was chosen as one that connected well with that era. A logo comprising a handheld console was also the design that most thought represented the brand the best.

  • 05 Season One / 06 Season Two

    Worked closely with our illustrator Matzor on season one graphics and then a collaborative effort with co-founder Simon Robinson on season two graphics.

Lookbook

Season one lookbook photography and layout design.

Season two lookbook photography and layout design.

Video and Animation.

Marketing brand video and brand story animation.

Storyboard and production.

Digital artwork inspired by eighties pop culture for website masthead.

Brand Story Characters

The Arcade Street Crew character concepts.

Social Media Campaign Content

  • Campaign banners for website and social channels.

  • Social media content planning.

eCommerce Store

The online store was built on Shopify.