Arcade Street.
2017.
I had the pleasure of creating the kids streetwear brand ‘Arcade Street’ from inception to market launch.
The brand was inspired by 1980's Pop Culture. The ultimate concept was to capture what was great growing up as a kid in the eighties and bottling that nostalgia into the brand story.
As an eighties kid myself, it was extremely fun working through all creative facets of bringing the brand to life in the role as brand designer.
Role.
Visual identity
Brand kit
Strategy / Creative direction
Photography / Video
Social content
Web design / E-commerce development
Credits.
Logo / Illustrations / Animation: Matzor
A selected group of parents between the ages of 30-45 were surveyed and the brand name ‘Arcade Street’ was chosen as one that connected well with that era. A logo comprising a handheld console was also the design that most thought represented the brand the best.
01 Logo / 02 Swing tags / 03 Tee label and embellishment / 04 Sticker
Worked closely with our illustrator Matzor on season one graphics and then a collaborative effort with co-founder Simon Robinson on season two graphics.
05 Season One / 06 Season Two
Season One Lookbook photography.
Season Two Lookbook photography.
Season launch lookbook video.
Social media content.
Developed characters of the Arcade Street Crew and produced a short brand animation for website launch. Illustrations and motion design by Matzor.
The online store was built on Shopify.
Campaign banners for website and social channels.
eSports Edu.
2019.
As a casual gamer it was exciting to be involved in this pilot project for the local school community.
This was a project in education that empowers both Students and Teachers to embark on a learning journey into the world of eSports.
My role as the designer was to create a brand identity to include logo, colour palette and a graphic t-shirt for the students to wear.
Role.
Visual identity
Logo Emblem
Graphic T-Shirt
The brief was to create a logo that was fun and futuristic. A design that could also work as an emblem to be applied on merchandise such as t-shirts or hats. I created the graphic mascot for the t-shirt first and then decided to feature a simplified version of the space-like helmet into the actual logo.