Case Study.

Lidia Lae.

Case Study, 2024.

Lidia Lae is a purpose-driven writer, psychologist, and speaker dedicated to helping individuals and organisations connect with their identity, foster resilience, and build healthier cultures. I've had the privilege of working closely with Lidia as she establishes her brand and prepares to launch her first book, which empowers women in their personal growth and guides them to make a meaningful cultural impact, leaving lasting legacies.

We began with in-depth research to define her brand's essence—its purpose, audience, and mission. After identifying her brand's focus, I created a strategic plan to guide her to market. We regularly review and refine this plan to optimise her content strategy.

Role.

  • Content Consulting

  • Visual identity

  • Brand kit

  • Strategy / Creative direction

  • Photography / Video

  • Social / EDM content management

  • Web design / Platforms

Website Build

Lidia needed a website with a blogging feature, so Squarespace was selected as the CMS for its ease of management.

Brand Style Guide

  • Example: Brand Mission

    Brand Mission

  • Example: Typography.

    Typography

  • Example: Colour Palette.

    Colour Palette

Photography

A photography session was held to capture professional portraits for marketing use.

Video Content.

An explainer video was created for the website, along with additional custom content tailored for conferences where Lidia was speaking.

Sales Funnels

Sales funnels were built using the Clickfunnels platform, integrated with Kit to capture user subscriptions and the use of automated sequences.

Email Marketing

Lidia’s email mailing list was initially set up on MailChimp before being migrated to Kit.