Digital Designer.

Content Specialist.

Storyteller. Multidisciplinary.

I’m an experienced designer skilled in graphics, motion, video, photography, illustration, and UI. Known for blending aesthetics with strategy, I work closely with clients and colleagues to bring ideas to life, crafting brand-aligned designs that resonate with audiences.

Specialties

  • I collaborate one-on-one with speakers, authors, and artists to build compelling brand content by defining their identity, refining their focus, and strategically engaging their target audience.

    My structured, four-phase approach guides clients from brand discovery to a tailored content strategy, comprehensive planning, and effective implementation.

    View case study.

  • My photography is defined by two distinct styles: dark, moody portraiture featuring carefully posed subjects with lighting crafted from a single artificial source, and lifestyle images in natural light that capture unposed, candid moments.

    View portfolio.

  • My videography is inspired by story-driven films, emphasising narrative over visual effects.

    I enjoy the freedom of handheld filming to capture spontaneous moments that a tripod might miss.

    My process begins with locking down the story—whether through interviews or scripted voiceovers—and then focusing on visuals that enhance and support the narrative.

    View portfolio.

  • I favour clean, simple designs with ample white space to let elements breathe.

    Bringing an idea to life and creating a positive user experience are the most rewarding aspects of design for me.

    View case study.

  • My illustrations are known for bold line work and vibrant pops of colour.

    I appreciate the technical challenge of crafting precise vector shapes and enjoy the freedom of digital drawing on a tablet.

    For me, the beauty of illustration lies in its limitless possibilities, driven entirely by one's imagination.

  • From dynamic title slates to short explainer animations, motion design allows me to tell stories on both macro and micro levels. Creating micro-stories within a larger narrative is especially rewarding.

    I also enjoy using motion in video to simplify complex ideas and enhance storytelling through captivating visuals.

Case Studies

Arcade Street

2017.

Brand designer of kids' streetwear brand Arcade Street, inspired by 1980s pop culture, bringing its nostalgic vibe from concept to launch.

Lidia Lae

2024.

In collaboration with Lidia Lae—a writer, psychologist, and speaker—we embarked on an exciting journey to establish her personal brand and launch her debut book.