Arcade Street
Case Study, 2017
I had the pleasure of creating the kids streetwear brand ‘Arcade Street’ from inception to market launch.
The brand was inspired by 1980's Pop Culture. The ultimate concept was to capture what was great growing up as a kid in the eighties and bottling that nostalgia into the brand story.
As an eighties kid myself, it was extremely fun working through all creative facets of bringing the brand to life in the role as brand designer.
ROLE
Visual identity
Brand kit
Strategy / Creative direction
Photography / Video
Social content
Web design / E-commerce development
CREDITS
Logo / Illustrations / Animation: Matzor
Apparel and swing tag design
01 Logo / 02 Swing tags / 03 Tee label and embellishment
A selected group of parents between the ages of 30-45 were surveyed and the brand name ‘Arcade Street’ was chosen as one that connected well with that era. A logo comprising a handheld console was also the design that most thought represented the brand the best.
04 Sticker / 05 Season One / 06 Season Two
Worked closely with our illustrator Matzor on season one graphics and then a collaborative effort with co-founder Simon Robinson on season two graphics.
LOOKBOOK
Season one lookbook photography and layout design.
Season two lookbook photography and layout design.
Video and Animation
Digital artwork
Inspired by eighties pop culture for website masthead.
Brand Story Characters
The Arcade Street Crew character concepts.
Social Media Campaign Content
Campaign banners for website and social channels.
Social media content planning.
eCommerce Store
The online store was built on Shopify.